{i:target}CRM · The Maco Suite

Software remembers the data. Maco remembers the relationship.

Most CRMs are a database your team has to feed. Maco keeps one living thread per customer — every call, message and deal in context — so the right next move is always obvious.

1 threadper customer, end to end
0 typingcalls & mail auto-logged
1 suitewired to billing & POS
NR
Northwind Retail
8 stores · owner: Meera K.
New lead
₹0 open
Lead capturedMar 3
Pricing enquiry from website
Wants ERP + POS for 8 stores · auto-assigned to Meera
Call · 32 minMar 5
Discovery call logged automatically
Pain: stock mismatch across stores. Decision by end of quarter.
Email sentMar 11
Proposal: ERP + POS, 8 stores
Opened 4× · forwarded to procurement
NoteMar 18
Budget approved, legal reviewing
Asked for phased rollout · 2 stores first
Deal wonMar 24
Signed annual contract · ₹8.6L
Pushed to ERP for invoicing · onboarding scheduled
Live · one record, no data entryNext: schedule onboarding
The Maco point of view

A pipeline tells you a deal is stuck. A relationship tells you why — and what to do about it this afternoon.

Built for the people who actually talk to your customers.
Different by design

Built unlike every CRM you've escaped from.

We didn't add features to a database. We started from the relationship and worked outward — which is why Maco feels nothing like the tools your reps quietly ignore.

The CRM you're leaving

A database that nags.

  • A pipeline that only updates when someone remembers to drag a card.
  • Reps re-typing call notes that no one ever reads again.
  • Dashboards built for managers, busywork for everyone else.
  • A walled garden that won't talk to your billing or stock.
The Maco way

A relationship that remembers.

  • One living thread per customer — every call, mail and deal in context.
  • Calls, emails and WhatsApp captured automatically, never typed up.
  • The next best move surfaced for the rep, not just charted for the boss.
  • Wired into ERP, POS and HRMS — one customer record, end to end.
How the thread works

Three things every great rep wishes their CRM did.

No new habits to learn. Maco listens to the channels you already use and turns them into one clear story per customer.

01 — Capture

Everything logs itself.

Email, calls and WhatsApp flow into the thread on their own. Reps stop being data-entry clerks and start selling — the record is always complete without anyone updating it.

Email syncCall loggingWhatsAppWeb forms
Email · proposal opened 4×
meera@northwind.in
Auto
Call · 32 min, recorded
Discovery — multi-store needs
Auto
WhatsApp · 3 messages
Asked about phased rollout
Auto
02 — Understand

The whole customer, one screen.

Open a contact and see the entire history — deals, conversations, purchases from POS, open invoices from ERP. No tab-hopping, no "let me check and call you back".

Contact 360°Company viewPurchase history
NR
Northwind Retail
Customer since 2024 · 8 stores
₹19.4L
Lifetime value
3
Open deals
4.9★
CSAT
POS · 8 outletsERP · 2 invoices dueRenews JunChampion: Meera
03 — Act

The next move, handed to you.

Maco reads the thread and tells each rep what to do next — who's gone quiet, which deal is cooling, which renewal is due — so nothing slips because someone forgot to follow up.

Smart remindersDeal riskRenewal alerts
Today's next moves
Call Northwind — legal stage 6 days
Deal cooling · ₹8.2L at risk
Now
Follow up: Cloud9 proposal
Opened, no reply in 3 days
Today
Bright Ltd renewal due
Contract ends in 21 days
This wk
Pipeline, with context

A forecast you can actually trust.

Tap a stage. Because every deal carries its full thread, the numbers reflect real conversations — not optimistic guesses dragged across a board.

New leads · 3 of 3 shownOpen value ₹14.2L
BNBanyan FoodsRetail · 4 outletsWeb form₹3.2L
URUrban ThreadsApparel chainReferral₹5.4L
MKMetroKartMarketplaceAd campaign₹5.6L
Everything inside

All the CRM you need — none of the bloat.

The capabilities that move deals forward, built to feel light. Turn on what your team uses; ignore what they don't.

Lead capture

Pull leads from your website, ads, calls and WhatsApp into one inbox and auto-assign them by rule.

Contact & Company 360°

Every person, every deal, every past purchase and open invoice on a single, living record.

Pipeline & Forecasting

Custom stages, weighted forecasts and deal-risk signals drawn from real activity, not guesswork.

Activities & Reminders

Tasks, follow-ups and next-best-actions that make sure no conversation goes cold.

Email & WhatsApp

Two-way email and WhatsApp built in, with templates, tracking and full thread sync.

Reports & Goals

Live dashboards for win rate, cycle time and rep performance — on web and mobile.

Who it's for

The CRM your team won't fight against.

Adoption is the whole game. Maco earns its place because every role gets something back, not just more fields to fill.

Sales reps

Less typing, more selling — the record fills itself and tells you who to call next.

Sales managers

A forecast grounded in real activity, and coaching cues drawn from every thread.

Founders & SMBs

One view of every customer relationship — without a six-month rollout.

Support & Success

The full history on hand, so renewals and upsells feel like a conversation, not a cold pitch.

Simple, transparent pricing

One plan. Priced per user.

No "contact sales for the good features". Lead capture, pipeline, email, WhatsApp and reports are all in, from your very first seat.

Unlimited contacts & companies
Data migration & training included
Go live in days, not months
Standard plan · Starting from
₹399/ user / month
Billed Quarterly · volume pricing for larger teams
  • Living customer thread & contact 360°
  • Pipeline, forecasting & deal-risk signals
  • Email & WhatsApp, synced to every thread
  • Reports, goals & mobile app
Book a free demo

Optional add-ons: marketing automation, call-centre telephony and advanced API access.

Questions

Before you ask.

Most CRMs are databases your reps have to feed — and adoption dies because of it. Maco builds one living thread per customer from the channels you already use, so the record stays complete without manual entry, and it’s wired into your ERP, POS and HR rather than walled off.

Yes. Connect your email and WhatsApp Business number and conversations sync into the right contact’s thread on their own. Calls can be logged and recorded against the record, so reps spend their time selling, not typing notes.

It’s part of the Maco Suite, so a won deal becomes a quote and GST invoice in the ERP, customer purchases from Inventory & POS appear in the thread, and sales incentives flow to HRMS — all sharing one customer record, with no exports.

Most teams are live in days. We import your existing contacts and deals, set up your pipeline stages and rules, connect your channels and train your reps — so there’s no six-month rollout before you see value.

Yes. Reps get the full thread, pipeline, next-best-actions and one-tap call, email and WhatsApp on mobile — so they can update a deal or log a visit from the car park, not back at the desk.

Give every customer one thread — and your reps their time back.

Book a walkthrough and we'll set up a live demo around your sales process, your channels and the pipeline you actually run.